Cormack Packaging Innovation Awards: Little Baker's Cookie Dough for Kids






The Problem

The traditional packaging of cookie dough is usually hot sealed aluminium wrap. The problem with this packaging was that it was hard for children to open. Children would have to use a knife to cut it, and this can be very dangerous. Once the package is open, it  does not provide a way to reseal for left over dough, and therefore the dough is not seal for freshness. Most of these have no or little graphical instructions, as kids find it easier and amusing for pictograms instead of just words. Aluminium is recyclable however most likely to end up in the wrong bin as kids do not understand about recycling yet, and is also expensive.

 

The Solution and benefits

The solution I have designed is a tub like jar. It is short, round and wide to gives an easier access for kids to scoop out. It provides a rounded bottom so dough at the bottom can be scooped out easily.

The lid turns into a cookie cutter. It provides two sizes of cutters, small at the top and large at the bottom. Kids can now have fun creating different circles and use their imagination to create weird and wonderful things. The smaller cutter has the logo embossed on it and is stamped onto the cookies. The lid is resealable, snaps on and off lid which kids find easier than a screw on lid. Also because of the lid, the jar can be closed again, and therefore left over dough that hasn't been used can be sealed again and stored back in the fridge. The lid also includes curved grips for those little fingers to grasp onto when taking of the lid off.

Once all the dough has been used, the jar can be washed and be reused as a cookie jar! Because the jar is wide, it's able to provide enough space for the baked cookies to pop back in. Kids can write their names on the label to personalise it. Label also provides graphical instructions as well as ideas for their cookie creations. The label is in moulded labelling (IML). I've chosen this type of labelling because of its qualities, such as its waterproof and is also recyclable.

The lid and jar are both made out of polypropylene (PP). I have chosen PP because it is easy to recycle, inexpensive, light and ductile.  The whole component is stackable and therefore will be easier to transport, to be shelved and for storage at home, in the fridge or cupboard.  Jars will be foil sealed for freshness and tamper evidence.
 
Peer Comments
  • Andrew Bae (link)
  • Lily Nguyen (link)
  • Patrick Luwia (link)
  • Kate Barclay (link)
  • Stan Darmawan (link)

7 comments:

Anastasie Panagopoulos at: September 10, 2012 at 9:32 PM said...

I really like what you have done with this project. you took all the feedback from the focus groups and applied it well. It turned out great!
I love the concept and the graphics and posters are very good. the addition of the giant cookie cutter is great.
I cant say much in terms of criticism except that maybe the cookie dough will get stuck in the cutters and make it hard to get them out.
Great job, i could definitely see this product in supermarkets!

Linst. at: September 10, 2012 at 9:35 PM said...

I really like your design, it is simple but very convincing. I really like how it could used as dough container, cookie cutter and as a cookie jar after consumption. The re-usage of cookie jar extended the product life.

I think the cookie cutter part could be a bit thicker and the logo on the lid could be a bigger, cos at the moment i think too smaller and it might not able to show up on the cookies.

Stella at: September 10, 2012 at 10:14 PM said...

Hi Sarita! Your project has really evolved from when your initial concept into a lovely design execution of your concept. I love that the cookie dough jar can be washed and used as the cookie jar when the cookies are made, and I also think the packaging looks good enough to gift, once you've filled it with cookies you've made.

People seem to be commenting on how you release the cookies from the cutter if they get stuck once they're cut.You've said in your rationale that your chose PP for it's flexibility among other reasons. If the PP is flexible, then, depending on the wall thickness of the lid, the lid could flex to release the cookie while cookie-cutting. Maybe this is what you meant, but it's not clear in the posters. Maybe you could show an image of hands bending the lid back to pop out the cookie that has been cut.

Great job Sarita!

Chloe at: September 12, 2012 at 1:10 AM said...

I think this is overall a great product that I could see being sold in groceries. It really did address the problem of the common foil wrapped cookie dough that is a pain to peel off and use. This actually makes it fun and interactive for the kids since they get to use the cookie cutter.

nbaroni at: September 17, 2012 at 10:40 AM said...

This is an incredibly novel idea where a part of the packaging becomes a useful part of the interaction with the contents inside. it is definitely a product i could see on the shelf in the future. The only draw back is that the user would want or need to wash the lid before placing it back on each time it is used which could leave product unprotected for 'possibly' an extended period of time.
but a very good job

Gabriel Ly at: October 15, 2012 at 9:31 AM said...

Very simple idea that would work in the real world. Its small and compact yet very fun to use i would imagine. Packaging and image looks like the real thing as if it was sold in the shops.

ImaTiger (chia-jung jennifer ku) at: October 18, 2012 at 12:47 PM said...

i really like your cookie cutter idea i think its fantastic! it is fun for the kids and parents wouldn't have to spend more money buying the cookie cutters separately.

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